About Vickie Johnson
Vickie Johnson is a seasoned marketing professional and U.S. Army Corps of Engineers veteran, currently serving as the Strategic Marketing Leader at BlueInc Strategies, a marketing and branding firm based in Greenville, South Carolina. Drawing from both military and corporate experience, Vickie brings a strategic, mission-driven mindset to building and elevating brands.
Career Highlights
Her commercial accomplishments include managing Michelin’s two-wheel product category across North America and leading the launch of consumer tire products that are now cited as best-practice examples in professional marketing training programs, including within the Kotler Marketing Group.
Expertise
Vickie excels in crafting messaging that aligns product benefits with brand values, creating authentic and compelling marketing strategies that resonate with audiences.
Current Role at BlueInc Strategies
At BlueInc Strategies, she helps mission-driven organizations amplify their reach and impact through data-informed branding and effective campaign execution.